| FOR IMMEDIATE RELEASE
Xilinx Chips Enable electronicaUSA/ESC Best
of Show Finalist
in Sensio's 3D Wireless Home Theater System
SAN FRANCISCO, Calif., March 29, 2004 – At electronicaUSA
(eUSA) with the Embedded Systems Conference (ESC) today, Xilinx,
Inc., (NASDAQ: XLNX), announced a collaboration that resulted in
a breakthrough 3D video processing technology. The SENSIO 3D system
is a prior winner of the CES Product Innovation Award and a finalist
in this year's electronicaUSA Best of Show competition. Sensio credits
Xilinx and its programmable chip technology with enabling the creative
design and economic viability of its SENSIO 3D Video Processing
system. The SENSIO system transforms conventional home theater into
a 3D stereoscopic movie experience that rivals the best theme park
experiences, using Xilinx low cost Spartan programmable chips as
its central processing capability. The SENSIO 3D Video Processing
system will be on display in Xilinx booth #1326 March 30 –
April 1, 2004.
The SENSIO system, consisting of a 17x 6.25-inch rack-style component
compatible with commercial DVD and digital TV systems -- and the
accompanying LCD-based wireless viewing glasses, is based on the
processor’s ability to alternatively display left and right
stereo images and synchronously communicate to the shutters in the
viewing glasses. The left-eye image and the right-eye image alternate
every sixtieth of a second, creating the 3D effect for the viewer.
Because objects can appear to be behind and in front of the screen,
or shoot right through the audience, the screen itself virtually
disappears, bringing the viewer directly into the heart of the action.
Programmable Approach from the Start
Product developers at Sensio, a start-up based in Montreal, Quebec,
were familiar with Xilinx technology from previous university research.
Sensio considered the trade-offs between FPGA and ASIC implementations
and ultimately decided that Xilinx programmable chips provided the
superior price/performance and quality advantages, plus the added
benefit of enhanced flexibility.
“By combining low cost, high performance, and a drastically
reduced time-to-market advantage, Xilinx programmable chips provided
the ideal platform for our 3D video processing system,” said
Pierre-Hugues Routhier, vice president of engineering at Sensio.
About Xilinx Low Cost FPGAs
Sensio is among a growing number of consumer product manufacturers
to realize the competitive advantage afforded by Xilinx’s
low-cost programmable chips, versus traditional ASIC technology.
Xilinx attributes its recent record-breaking gain to its focused
market diversification efforts and the broad adoption of its low
cost Spartan Series FPGAs in high-volume consumer applications.
Xilinx first shipped the Spartan-3 family in March 2003 as the world's
first and only FPGA utilizing 90nm process technology. The Spartan-3
platform is the world's lowest cost FPGA with unrivaled price points,
starting at under $2.95*. Already, the Spartan Series is the world's
most successful low-cost FPGA family in its class with over 11,000
customers worldwide.
About Sensio
Founded in 1999, Sensio is a privately-owned company that develops
and markets avant-garde technologies that offer the most advanced
and immersive movie theatre experience to home viewers. This first
product derived from Sensio’s research and development effort
is SENSIO™ 3D, a revolutionary video processor transforming
the conventional home theatre into a 3D stereoscopic movie experience.
Sensio’s head office is in Montreal. Additional information
about Sensio can be found at www.sensio.tv.
About Xilinx
Xilinx, Inc. (NASDAQ: XLNX) is the worldwide leader of programmable
logic solutions. Additional information about Xilinx is available
at www.xilinx.com.
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*250K units, end of 2004
#0448
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