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CAN YOU SEE ME NOW? XILINX CHIPS ENABLE
NEXT-GENERATION VIDEO PHONE SERVICES
Flexible, low-cost solutions provide Cellular
providers with the ability
to add new features "on the fly"
SAN JOSE, Calif., and CANNES, France, February 14, 2005 - Xilinx,
Inc. (NASDAQ: XLNX), the world's leading provider of programmable
solutions, today unveiled a complete suite of solutions designed
to enable a host of new features, including video, on next generation
3G mobile phones. The company's chips, built into tens of thousands
of wireless base stations around the globe, are easily reprogrammed
to enable upgrades from a remote location, enabling the world's
leading Cellular providers to bring new features directly to consumer
handsets.
Today's mobile handset market is experiencing a major shift as more
and more consumers trade in their PDAs and standard cell phones
for new smart phones with many of the same functions in a single
streamline package. According to market analysts, these applications
are the start of a new stage in the development of worldwide wireless
services. IDC, a leading IT market research and advisory firm, predicts
total worldwide 3G mobile phone shipments to grow from approximately
34 million units in 2004 to 286 million units in 2008, a compound
annual growth rate of 71 percent*.
Xilinx plays an instrumental role in delivering these must-have
services to consumers. "Future-proof" programmable base
stations, enabled by the chameleon-like characteristics of Xilinx
devices, are setting the stage for rapid deployment of these new
features. Through remote upgrades, service providers can dramatically
extend the base station lifecycle while eliminating the need for
costly truck rolls and hardware development. For example, deploying
new services and tuning system performance can be easily executed
by using a remote software download to reprogram the Xilinx chip
to meet the new requirements. For wireless networks consisting of
tens of thousands of base stations, operators can benefit from dramatic
OPEX savings of at least $10 million per base station network upgrade.
"We have many customers enjoying significant benefits and cost
savings from using our programmable devices in their wireless base
station networks," said Omid Tahernia, vice president and general
manager of the Xilinx DSP Division. "In fact, one customer
has upgraded their entire network of over 150,000 base stations
year after year by simply downloading new software, saving them
hundreds of millions of dollars."
Wireless Base Station Semiconductor Opportunity
Market analysts indicate that the worldwide semiconductor market
for wireless base stations is expected to grow from $2.7 billion
in 2003 to $5.6 billion in 2008. According to Jordan Selburn, Principal
Analyst at iSuppli, the FPGA/CPLD revenue portion of this segment
is forecasted to increase from $222 million to $382 million. In
2003, the $27B total wireless base station market was dominated
by Alcatel, Ericsson, Lucent, Motorola, Nokia, Nortel and Siemens,
which represented nearly 80 percent of the revenues (Source: ABI
Research).
"New data services deployments and a rapidly changing roadmap
are presenting new challenges to wireless semiconductor solutions
providers," said Will Strauss, President and Principal Analyst
at Forward Concepts. "Today's wireless base stations require
unprecedented levels of flexibility and performance along with aggressive
price points and significant power savings. These challenges can
be addressed by FPGAs."
About Xilinx FPGAs
Xilinx FPGA (field programmable gate array) technology fuels product
innovation in diverse markets worldwide and is designed into a wide
range of applications including wireless, networking, telecommunications,
aerospace, automotive telematics and consumer products. Xilinx customers
can change or upgrade product features and functions "on the
fly" adapting to new standards and reconfiguring the hardware
for a specific application. This "on the fly" technology,
known as "Internet Reconfigurable Logic," can be achieved
even after the product has been installed in the field, allowing
design flaws repairs following consumer purchase. Xilinx will demonstrate
its new solutions at this week's 3GSM World Congress in Cannes.
About Xilinx
Xilinx is the worldwide leader in complete programmable logic
solutions. For more information, visit www.xilinx.com.
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*Source: IDC, Worldwide Mobile Phone 2004-2008
Forecast Update and 1H04 Vendor Shares, IDC #32336, December 2004.
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