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Spartan-3 FPGAs invade
traditional ASIC markets
with competitive price
points and value-added
reprogrammability.
Nineteen years ago, Xilinx introduced the
field programmable gate array, or FPGA.
The concept was simple: by building a
gate array based upon SRAM technology,
you could develop a chip directly on your
desktop, doing away with the high non-recurring
engineering costs associated
with custom ASICs. The benefits
of this technology were immediate
and obvious – instant
turnaround time and infinite
reprogrammability. The idea
of a "foundry on the desktop"
caught on over time as designers
began to rely on FPGAs for
product development and limited
production deployment.
However, because of the inherent silicon
overhead cost for reprogrammability
(easily more than 20:1 for an FPGA vs.
ASIC), FPGAs were not considered cost-effective
for higher volume applications.
In 1998, Xilinx forever changed the
playing field with the introduction of the
Spartan™ FPGA family. Based on the
highly successful XC4000 FPGA architecture,
the Spartan FPGA family heralded a
new era in programmable logic by delivering
products at price points previously not
considered possible in the industry.
Through streamlined packaging, speed
grades, test, and process technology, Xilinx
achieved significant cost reductions. These
reductions opened a wide range of new
markets and applications that could reap
the time-to-market benefits
and flexibility of programmable
logic.
Since the introduction
of the first Spartan family,
Xilinx has maintained an
unabated trend of delivering
successively improved
Spartan families almost
yearly. Each new family
offered significant cost and
performance benefits over
the previous families.
Additionally, each family
provided additional, new
features leading to an even
greater reduction in bill of
materials costs.
The extent of the cost
reductions cannot be over-stated:
The Spartan-II, the
third-generation Spartan
family, featured the 100,000-gate
XC2S100 family member for just $10.
This represents a 100:1 reduction in cost
over the equivalent density device that was
introduced just five years earlier.
The Spartan-II FPGA not only delivers
a lower cost per gate than its predecessor, it
also includes embedded features, such as
logic level translators, embedded memory
blocks, and integrated phase locked loops,
all at the $10 price point. Thus, it’s no surprise
that more than 45 million units of the
Spartan-II series family have been shipped
since its introduction.
Equally as impressive is the range and
types of applications where Spartan FPGAs
are used in production. Applications such
as PC add-in cards, children’s digital cameras, CD players, DVD players, personal
computers, set-top boxes, personal video
recorders, plasma displays, MP3 players,
home theater, home audio, karaoke
machines, and a host of other applications
too extensive to list here. It’s almost safe to
say that if you can think of an application,
there’s a very good chance that it contains a
Spartan FPGA.
The effect of a low-cost FPGA hasn’t gone
unnoticed on the Xilinx bottom line: Today
more than 13% of Xilinx revenue is generated
in nontraditional consumer applications.
With the recent introduction of the
Spartan-3 family, Xilinx continues to build
on the momentum established six years ago
– delivering FPGAs at price points that are
unmatched in the industry. Based on a 90
nm SRAM technology and manufactured
on 300 mm wafers, the Spartan-3 family
enjoys the industry’s most advanced process
technology. This technology allows the
Spartan-3 family to maintain an inarguable
price/performance advantage over not only
competitors’ FPGAs but also ASICs.
The Spartan-3 family also represents a
significant breakthrough both in density
range and I/O pin count when compared to
previous the Spartan families. With a 100:1
range in density spanning from 50,000
gates to 5,000,000 gates and an I/O count
of up to 1,120 user I/Os, the Spartan-3
FPGA family opens up the world of programmability
to an even greater suite of
applications than ever before.
Driving New Markets
With such a wide density range and pin
count, the Spartan-3 family can compete
with the majority of ASIC design starts. In
effect, in the future, it’s going to be harder to
figure out where you won’t find Spartan-3
FPGAs than where you will find Spartan-3
FPGAs. Although this comment may be
somewhat fanciful, the list
of markets and applications
in those markets that are a
perfect match for the new,
low cost Spartan-3 family is
quite broad.
Automotive
The newest innovations in
automobiles today are not
centered on improved fuel
efficiency or improved performance,
but instead are
focused on improving the
driver and passengers’ driving
experience and safety.
This emerging new technology
is called telematics.
Telematics represents the
greatest innovation in the
automotive industry since
perhaps the introduction of
the car itself. Imagine what would be possible
if all of your personal information
appliances and entertainment devices could
communicate and share information with
one another in a single environment. In
such a scenario, your cell phone could
communicate directly to your PDA, which
would allow you to review your email,
download a MP3 audio track, and play it
on the car stereo while you checked your
stock portfolio and looked for the best
route to go to work. Multifunction telematics
is both possible and available in high-end
cars today.
The challenges to optimal telematics,
however, are many, because the emergence
of new standards, technologies, and short
development cycles complicate product
development and deployment. Cost-effective,
flexible solutions such as those
made possible by Spartan-3 devices will
enable you to stay current in this rapidly
growing and evolving market.
Medical
The latest breakthroughs in telemedicine
leverage advances in networking and
broadband technologies to provide local
care by a remote physician or a team of dispersed
specialists.
New programs, such as Telestroke, have
been developed to support medical doctors
who practice medicine in small rural communities
or in community hospitals where
there are no local specialists in stroke treatment.
The Telestroke program is a system
to connect medical staffs who work at
emergency rooms of small hospitals with
stroke specialists by using videoconference
systems, ISDN, and desktop computers.
These two parties examine the patient
simultaneously, test the extent of the
stroke, investigate scanned films of the
patient’s internal organs, and determine
the types of strokes that the patient may
have suffered. The system enables stroke
specialists to tell doctors in the emergency
room what appropriate medication to prescribe
and what operations to perform.
The cost sensitivities of this technology,
which combine a wide range of complex
technologies, are again well addressed by
Spartan-3 FPGAs.
Digital Video
The digital television set market is poised to
enter a period of sustained growth. Various
regional digital broadcasting standards have
been established in most countries – ATSC
high definition in the U.S. and South Korea,
ISDB in Japan, and DVB in most of the rest
of the world. More countries continue to
roll out digital television services every
month. And there is more to come. In the
U.S., high-definition cable signals are being
offered by an increasing number of cable
service providers in an increasing number of
markets.
Meanwhile, digital terrestrial broadcasts
are expected to begin in Japan this year. The
deployment of digital video services will
drive the long-awaited consumer demand
for digital television sets. The image processing
requirements demand both a cost-effective
yet high-performance digital
signal processing technology such as that
offered by Spartan-3 devices.
Home Networking
The connected home market – consisting
of home networking equipment, software,
residential gateways, home control, and
automation products – is estimated to be
$9.2 billion worldwide by 2006. The current
growth of the connected home market
has been spurred over the past year by a
surge in popularity of wireless networking
technology and basic home routers to
enable broadband and resource sharing,
including file and printer sharing.
Multiple other factors will continue to
fuel this growth, including the need for network
security. Home routers and residential
gateways will need “firewall” protection for
always-on connections. Additionally, the
release of Windows™ XP, the first true
“home network friendly” operating system
from Microsoft, has greatly simplified the
task of interconnecting and sharing
resources. The next wave in home networking
will be the broad-based sharing of video
and audio – adding new complexities and
challenges but also benefits to the consumer.
Localized media centers with global sharing
will drive new solution models that will
again greatly benefit from the programmability
and flexibility of Spartan-3 FPGAs.
These examples are but a small sampling
of the many exciting new markets and applications
for Spartan-3.
eSP Simplifies System Design
Two years ago, Xilinx introduced the
industry’s first Web portal dedicated to
accelerating product development for a
wide range of markets and applications.
With a focus on providing solutions and
tutorials primarily targeting new and
emerging standards and protocols, the
aptly named eSP (emerging standards and
protocols) Web portal has proved to be an
effective industry resource validated by
more than seven million visits to date.
The eSP portal covers a wide range of
markets and applications, including:
- Both consumer and professional digital
video technologies
- Wireless networking
- Home networking
- Automotive telematics
- Metro access networking technologies.
With the introduction of the Spartan-3
family, Xilinx has expanded the breadth of
the eSP portal to highlight and provide
solutions and tutorials on the new markets
and applications now addressed by this revolutionary
new FPGA family. To learn
more about the new Spartan-3 markets,
applications, and solutions, visit the eSP
portal at www.xilinx.com/esp/.
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